How do you find the right affiliate partners for your brand? Columnist James Collins walks you through four steps you should take to determine which publishers will help you reach your business objectives. Building enduring relationships with the right publishers […]
What you need to know about compliance in the affiliate marketing industry
Is your affiliate marketing program meeting federal guidelines? Columnist Adam Weiss sits down with his company’s compliance guru to discuss how advertisers can stay on the right side of the law. Affiliate marketing is built on fostering relationships between brands and […]
Affiliate marketing strategies for success during the holidays
The holidays are just around the corner and will be in full force before we know it. Columnist Adam Weiss outlines key strategies to help you prepare and get your affiliate marketing on track this season. With the holidays fast […]
Performance Horizon can now predict campaign results for its affiliates & partners
UK-based firm says this machine learning-based capability is the first for this kind of platform. Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized commission-based arrangements with advertisers. This […]